New Twitter rules allow advertising

Friday, September 11, 2009, 10:40am EDT

South Florida Business Journal

Twitter on Thursday changed its user rules to allow advertising, taking a small step toward making money from its popular microblogging service.

Co-founder Biz Stone had said he was wary of alienating users with ads, but now Twitter has changed its terms of service to allow them.

“We leave the door open for advertising. We’d like to keep our options open, as we’ve said before,” Stone wrote on Twitter’s official blog.

Another change in the rules appears aimed at avoiding a controversy that Facebook stepped into earlier this year when it claimed ownership of its users’ data, and then quickly reversed that policy.

Twitter wrote on its blog that it “is allowed to use, copy, reproduce, process, adapt, modify, publish, transmit, display and distribute your tweets because that’s what we do. However, they are your tweets and they belong to you.”

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