RAA Group

If you have taken a blogging course with me, then you already received an email from me with this information.  However, it’s such an important issue that I want to share it here with everyone.

It was recently brought to my attention that WordPress.com is now outright banning MLM blogs, referring to them as “affiliate marketing” and “pyramid schemes.”  While I disagree with this assessment, and have alerted the DSA who is looking into the issue, it is important that you be aware of this, so that you don’t get your blog shut down.

In my own correspondence with WordPress about the issue, here is their clarification:

“Any kind of MLM blogs – or blogs created to direct readers to external domains for commercial purposes – are not permitted at WordPress.com. If you are creating the blog to make money, WordPress.com is not the place for you.”

However in WordPress’s rules, they do allow business blogs to demonstrate expertise:

“Business: Professionals ranging from realtors to lawyers and stock brokers are using WordPress to share their expertise, and companies have discovered the power of blogs to more directly and personally engage with their customers.”

When I followed up with them asking about this, here is what they said:

Jennifer: “If legitimate direct sellers are only using their blog to demonstrate their expertise, wouldn’t that fall under those rules?”

WordPress: “Yes, but if the direct seller is continually linking back to their own domain to sell things, they will not be allowed. If the blog is purely information (with no intent to direct users elsewhere to buy things), that is perfectly okay.”

You can read all the rules here: http://en.wordpress.com/types-of-blogs/

If you follow the strategy laid out in my courses and teachings, you SHOULD be OK.  You should not be highlighting specific products or opportunity, but instead should be giving practical, actionable content that people can use right now without spending a dime.  However you will NOT be allowed to include a link to your personal website based on WordPress’ interpretation of the rules.  Instead, you should have a place for people to sign up for your newsletter, and you can share the link to your website there.  Be aware, however, that WordPress.com will shut you down without notice if they decide your blog is in violation of their rules.

Please note that this does not apply to you if you are hosting your blog on your own domain.  However if you are using the free WordPress.com service, it is important to make sure you are in compliance.

If you have any questions, please don’t hesitate to email WordPress directly at support@wordpress.com.

What do you think about these rules?  Do you think the actions of a few “bad apples” is messing it up for the rest of us?  Is it fair?  Would love to read your thoughts below.

The Internet of Things is fast approaching and with it comes Web 3.0, where “social awareness” will replace “social networking.” Soon tweets and status updates will become fully automated and generated by the world around us versus us ever having to touch a keyboard again.

Ambient intelligence systems are being developed with sensors and smart objects that will instantaneously create awareness about our whereabouts. This data will then be shared with our social networking and messaging platforms. Our friends and followers on Facebook and Twitter will be alerted automatically without us ever having to manually tweet or post a status update.

Achilles KameasAchilles Kameas, a senior researcher at the Research Academic Computer Technology Institute (raCTI) of Patras, Greece coordinated the EU-funded ASTRA project which brought together researchers from multiple disciplines, including psychology, interaction design, knowledge engineering and computer science. Their mission is to take social networking to the next level.

Internet of ThingsIn my past blogs, I have written about the Internet of Things and Semantic

Technology where Web 3.0 will eventually no longer need the input of humans, because all the content warehoused from the Web 2.0 era will be able to data-mined by machines and use when needed .

Users of a social networking platform based on the ASTRA approach would no longer need to post status updates manually to let their family know what they are doing or where they are. Surrounded by smart objects and sensors in their home or office, the system will continually update their status information, automatically telling friends that they are unavailable to receive a phone call while they are busy cooking

or that they do not want to be disturbed during a business meeting.

This video gives you a glimpse of the future which is just around the corner. The ASTRA project examines “social awareness” and how it extends the primary tenets of social networking that addresses our need to stay in touch with family and friends or to be reassured regarding our own well-being.

According to Kameas, creating mobile apps is the next step in the “social awareness” process and consumer electronics manufacturer Phillips and mobile operator Telenor are presently conducted trials of the ASTRA technology.  So soon there’ll be an app for that!

The response of test users, Kameas says, “has been generally positive, although many have raised concerns about privacy and security issues.” In that regard, the Kameas notes that the system is similar to Facebook and other online services in that users can choose how much information they share and with whom.

The researchers developed their approach based on the so-called focus-nimbus model to determine what information is shared and what is received by different people in a social network. A Psych Central report states that “in this context, a person’s nimbus consists of the type, amount and detail of information they want to share with others, while their focus contains the type and amount of information they choose to receive from others, including their reaction to the person’s nimbus.”

In an ITC Results report, Kameas notes, “it’s like a window. You can leave it wide open, pull the curtain, or close the blinds. Then, what you choose to put on display in the window, be it content or an activity, can be seen by others.”

So the future is here, my friends. As long as it took us to get to Web 2.0, like everything else in life, we will soon be seeing it fade into our rear-view mirrors. It will be interesting however to see whether Twitter, Facebook and the other social networks transition into this brave new world, or whether they’ll be stuck in a time warp, unable to adapt to the change!

See you on the other side!

Ron Callari
Society and Trends Writer
InventorSpot.com

Mobile location-based social networking is expected to become a key driver for the uptake of location-based services as it provides a unifying framework for a large set of applications such as friend finders, local search and geo-tagging. While many LBS applications will include features allowing the sharing of real-time experiences via fixed social networking sites such as Facebook and MySpace, fully-fledged mobile location-based social networking sites will also gain momentum with more than 82 million subscriptions expected by 2013.

“While growth will be mainly driven by the availability of multimedia-centric GPS handsets, other mobile form factors will also become important”, says ABI Research director Dominique Bonte. “Mobile Internet Devices (MIDs) with built-in GPS receivers have been announced, with location-based social networking site GyPSii supporting Moblin-based Intel Atom processor-powered MIDs. Connected PNDs and outdoor GPS solutions are other obvious candidates for location-based networking. Nissan Carwings’ in-car telematics solution allows the sharing and ranking of fuel consumption in Japan.”

Licensing agreements with carriers and handsets manufacturers will be a crucial success factor for location-enabled social sites to reach critical market share. While initially a wide range of business models will coexist, ultimately advertising-based models will prevail due to the perfect fit with the local search- and content-driven social context.

Another important trend is the emergence of location-enabled instant messaging with applications such as Palringo Local and Nokia Chat enriching mobile communication with location context.

ABI Research’s study Location-Based Mobile Social Networking offers insight into trends, social networking features, drivers, barriers and includes detailed descriptions of solutions and market players, with special focus on business models. It also provides recommendations to all major players and shipment and revenue forecasts per region and per location-based social networking type. It forms part of the Location Aware Services, Consumer Mobility and Mobile Content Research Services.

ABI Research is a leading market research firm focused on the impact of emerging technologies on global consumer and business markets. Utilizing a unique blend of market intelligence, primary research, and expert assessment from its worldwide team of industry analysts, ABI Research assists hundreds of clients each year with their strategic growth initiatives. For information, visit www.abiresearch.com, or call +1.516.624.2500.

With the first decade of the new century and new millennium coming to a close, its time to look forward at some of the prognostications that several of today’s visionaries have divined from their social media crystal balls.

These predictions are meant to be thought-provokers more than a specific road map, and derive from an eclectic assembly of thought leaders,entrepreneurs and folks who are in the trenches every day dealing with the evolution of social media in our very many global neighborhoods.

Based on this research, I have also added findings from my own humble analysis that supports, questions and occasionally disputes some of these predictions.

Southeast Asia, Next Social Media Hotspot

Jimmy WalesJimmy Wales, the founder of Wikipedia thinks the most important changes ahead will be forged by the “next billion people coming online, mainly in India and China.” He discussed the cross-cultural impacts as people from various backgrounds, cultures, and linguistic heritages “mix and match in amazing ways.”

This year I interviewed Shane Lennon, senior vice president of marketing for GyPSii, a location-based social network. On this topic, he noted that their company has “secured relationships with China Telecom and China Mobile.” According to Lennon, “while social networks are built around the premise of who you know (a rather limiting force),” he sees “more of a future and one that’s playing out in China right now – that connects people (based) on where they are located.” (see more on the topic of location-based networks below).

Web 2.0 Attacks & Political Tension

In a recent Websense report, it was noted that Web 2.0 attacks will increase in sophistication and prevalence. In the coming year, their analysis suggests that there will be a greater volume of spam and attacks on the social Web and real-time search engines such as Topsy.com, Google and Bing.com. In 2009, researchers have seen increased malicious use of social networks and collaboration tools such as Facebook, Twitter, MySpace and Google Wave to spread attackers’ wares. Spammers’ and hackers’ use of Web 2.0 sites have been successful because of the high level of trust users place in the platforms and the other users.

On August 6, I reported on Twitter’s announcement that it was “defending against a denial-of-service” attack which was initiated when hackers commanded a whole army of computers to attack a particular site. As the story played out we learned that this attack was based on a very old turf dispute between Russia and Georgia. In my estimation, it is clear that social networking will become a new battleground for opposing forces around the globe to threaten and harass each other. This coupled with the Iranian Election Protests, I predict that more of this these types of global tensions will bubble up over into the social media space in 2010.

The Growing Popularity of eReaders

Sarah Rotman EppsJames McQuiveyAccording to Sarah Rotman Epps and James McQuivey of Forrester Research, eReaders will get apps, too. “As anyone with an iPhone knows, apps are where the magic happens: They make the device infinitely more useful.” iRex Technologies, which has a B2B e-reader business in Europe and is launching its first consumer-targeted e-reader in the U.S, will release an SDK (software development kit) so that software developers can make their own apps for the iRex DR800SG. Rotman and McQuivey said they “wouldn’t be surprised to see Amazon launch a Kindle app store, too, including anything from a social-reading app from Goodreads to an enterprise app from Microsoft or Oracle would make e-readers vastly expand the possibilities for consumers and businesses.”

As far as the iPhone replacing the Kindle, there is evidence to indicate the contrary.  While the “Kindle for iPhone” is a possibility, particularly since a user doesn’t have to purchase another expensive device, the iPhone’s small screen is cumbersome. My research indicates that for the voracious reader, the Kindle’s size and feel is more comparable to the book reading that many of us have grown accustomed to. Its advantage over an actual book is its light-weight and the ability to store hundreds of books in one self-contained device.

Magazine and Newspaper Apps

Sarah Rotman Epps and James McQuivey have also weighed in on magazine and newspaper publishers launching their own apps and devices. “Magazine and newspaper publishers aren’t satisfied with the way their content looks and functions on the Kindle and Sony Readers—they want color, video, interactivity, the ability to sell ads and control the subscriber relationship.” Old media moves slowly, but in 2010 we’ll see them crawling towards some solutions. Time Inc.‘s John Squires is spearheading an effort to get other magazine publishers together in a joint venture, which would sell access to digital versions of their magazines that could be consumed on portable devices.

In November, I reported on ZenNews and its Zensify life-streaming app that provides a cutting-edge analysis of the latest breaking news stories from sources in real-time using a “tag cloud” visualization technology. All articles are available to read as click-thrus and include news from acclaimed news sources such as the The Guardian, AlJazeera, CNN and the NY Times.

Location-Based Social Networks

Pete CashmorePete Cashmore from Mashable recently reported in his CNN column, that “Fueled by the ubiquity of GPS in modern smartphones, location-sharing services like Foursquare, Gowalla, Brightkite and Google Latitude are suddenly in vogue…with Foursquare (potentially becoming) the breakout services of the year … provided they’re not crushed by the addition of location-based features to Twitter and Facebook.”

Cashmore also believes that “location is not about any singular service; rather, it’s a new layer of the Web. Soon, our whereabouts may optionally be appended to every Tweet, blog comment, photo or video we post.”

In a recent report I published titled, “Pinpointing Popularity: Social Networking Gets Physical,” my claim is that the potential of LBS lies in the hands of the major players who have been developing this technology for the last couple of years.

Whether or not ‘location’ becomes the must-have service for Twitter and Facebook to entertain and potentially absorb will most likely be based on monetization. And based on the forecasted numbers around the globe, it looks like location-based social networks are scaling fairly well in that arena – with Foursquare out front, not only striking deals with developers and new apps but also with restaurants, bars and gyms.  As a result, my prediction is that Foursquare and perhaps Gowalla will monetize their networks to a lucrative position faster than Twitter in 2010.

Augmented Reality Success or Bust?

augmented realityCashmore’s position on AR is somewhat mixed. While he believes, “it’s yet to become part of the consumer consciousness- it has attracted early-adopter buzz in the latter part of 2009,” he has his doubts as to its continued functionality.

Enabled by GPS, AR maps the data from the likes of Google and the accelerometer technology in modern phones and overlays data on your environment with reviews of the restaurants you walk past and Wikipedia entries about the sights you see.

According to Cashmore, “the challenges for such services is to prove their utility – they have the ‘cool factor,’ but can they truly be useful.”

While I understand Cashmore’s concerns, I think there were several examples of AR used effectively in 2009 that counters his position. In an analysis I conducted in October, titled, “Real-Time Augmented Reality: Future or Fantasy?” I uncovered a application for AR that utilized real-time search most effectively.

Sporting events are perfect venues to adapt this type of technology, and this past June, Wimbeldon was the first major international arena to actually test it. The beta version of the Wimbeldon Seer developed by IBM, which runs on Google’s G1 smartphones provided fans at this past year’s matches with AR read-outs about what was being viewed during the tournament. The Seer’s features included match updates, players’ stats, newsfeeds, menu items available at the refreshment stands and could even tell you if the lines at a particular restroom were too long. All the real-time data on this system came from Wimbeldon’s own controlled channel.

Companies to develop social media policies

Dave AmanoDavid Armano’s Harvard Business Publishing report asserts that “if the company you work for doesn’t already have a social media policy in place with specific rules of engagement across multiple networks, it just might in the next year.” From how to conduct yourself as an employee to what’s considered competition, it’s likely that you’ll see something formalized about how the company views social media and your participation in it.

My tongue-and-cheek review back in October, titled, “Social Media Nazi Says ‘No Twitter For You‘” explored the ‘prohibition’ of Twitter and Facebook in the workplace. While Armano touches on the possibility of a formalized employee ’social media’ handbook, I think there are going to be more stringent social media restrictions put in place as it pertains to social networking at your place of business.

Affecting more than half of all businesses in the US and according to a new survey conducted by Robert Half Technology, fifty-four percent of companies have completely blocked social networks at work, while another nineteen percent will only permit it “for business purposes.” According to a CNET Report, social networks “have become so ingrained in culture and communication that some companies choosing to block them can appear draconian rather than prudent.” Unfortunately , this ‘big brother’ trend, I believe will see even more traction in 2010.

Web 3.0 or the Semantic Web

The Semantic Web, which has been discussed, debated and debunked by many of the social media gurus mentioned here will emerge as a major sea change in 2010 as to how we conduct business and socially interact on the Web.

Peter SweeneyAccording to Peter Sweeney, founder of the semantic technology firm Primal Fusion, “Web 3.0 is industrial” and as an industrial entity “the automation of tasks displaces human work.” He states that “instead of users manually creating content, machines will automate the heavy lifting. Consumers simply push the buttons and get stuff done. Think textile
mills versus spinning wheels.”

Semantic web refers to the web-study of interlinked documents accessed via the Internet. Web pages are generally written in HTML,which describes the structure of information i.e the syntax but not the semantics. But if the computers can understand the meaning behind the information then this can help us surface the information that we are looking for more expeditiously. There are quite a few Web 3.0 applications we have been exposed to already including the likes of Twine, Google Squared and Mozilla Ubiquity. Also many regard Google Wave as the first major door-opener of Web 3.0 wave era.

In my article, “‘Social Awareness’ To Replace Social Networking,” I see us getting closer to the ‘Internet of Things’ where ’social awareness’ will aggregate everything we do online to the extent that tweets and status updates will become fully automated by the world around us versus us ever having to touch a keyboard again. This will be accomplished by the coding of every object, appliance and entity we interact with on a daily basis where all of our movements will be recorded, stored and communicated automatically when appropriate. This coupled with all of our content being warehoused for future data-mining purposes, the involvement of humans for some of these tasks will no longer be needed (as noted above by Sweeney).

My feeling is that while real-time search, location-based social networks, augmented reality and the other predictions noted here will all make significant inroads in 2010, the one most noteworthy will be Web 3.0  –  as all of these other new developments will have a direct correlation with how that movement unfolds.

The next decade has been marked as the beginning of the age of semantic technology. Once that ball starts rolling downhill, all of these other social media components will unfold at a faster and faster clip. Jennifer LeggioJennifer Leggio, also known as “Mediaphyter” notes in a ZDNet article, that “2010 is the year that social media will just be, rather than serving as a shiny new toy.” I concur with Leggio’s assumption that social networking will become ubiquitous, and add that Web 3.0 will replace Web 2.0 as the next new shiny thing we can’t stop talking about in 2010.

Ron Callari
Society and Trends Writer
InventorSpot.com

Yahoo Inc. said Wednesday it will soon integrate Facebook Connect into its many Web sites, allowing users to monitor their Facebook feeds while surfing the company’s sites.

It will also allow users to opt to have their Yahoo activity shown on their Facebook news feed.

Facebook users can already access their feeds on Yahoo’s homepage, and share some specific Yahoo content on Facebook. The new policy expands this to other Yahoo sites, including Flickr, as well as its Sports, News and Finance sites.

The Wall Street Journal’s All Things Digital blog reported the moves are part of a massive social networking update dubbed “Project Rushmore.”

It said similar changes could follow involving Twitter, LinkedIn and MySpace, citing unnamed sources.

The New York Times reported that no money is changing hands in the Facebook-Yahoo move, with the companies instead getting a broader reach for their products.

“There is lot of potential future integration work we can do,” the Times quoted Yahoo spokesman Jim Stoneham as saying, adding that he described the arrangement as a “very deep long-term partnership.”

The changes are expected to be in place in the first half of 2010.

Who’s Who? What’s What? What’s Real In An Internet world?

December 1, 2009 ·

The New Yorker published a cartoon in 1993 which shows a dog sitting at a computer terminal saying to another dog, “On the Internet, nobody knows you’re a dog.”  A few years ago, I went to a talk given by one of the computer graphics experts who worked on Jurassic Park.  He was describing how they created many of the dinosaurs in the movie completely by computer.  He went on to say that within a decade, they will be able to create human beings on film completely by computer without any need for actors.  The power of Photoshop to recreate photographic reality is seen as magazines are caught digitally manipulating photos to meet their needs.

Over 15 years after the original New Yorker cartoon, there is still no widely deployed mechanism for verifying the identity of anyone or authenticity of anything found on the web.  As the web becomes the primary source of information for more and more of the world’s populace, it becomes harder and harder to discern truth from fiction.  The question is, “How do you know who to trust?”

Over time, as technology has evolved, new trust models have been developed to keep up.

• Recommendations through friends – This is perhaps the oldest method of establishing trust.  You simply ask someone you trust for a recommendation, e.g. you move to a new city and ask a colleague to recommend a doctor or attorney.  You believe a story because someone you know and trust tells it to you.
• Recommendations through trusted third parties – Restaurant, movie, or wine reviews in a newspaper are examples of this model.  Because you trust the judgment of the reviewer you trust their recommendations.  Gartner reports on IT products and vendors, and their ratings of consulting firms are an example of how effective this can be.
• Process creates trust – Traditional journalism requires the validation of a story from more than one source.  You believe what you read in the New York Times because you trust the vetting process they use before they print a story.  Wikipedia is also an example of this trust model.  You trust the contents of Wikipedia because you believe that the “crowd sourcing” process used is effective.
• Community ratings – Zagat guides demonstrate the effectiveness of this approach.   Rather than depending on a single trusted 3^rd party, you simply aggregate the opinions of a large number of people and use that as a recommendation.  Based on their success with restaurants, Zagat has extended their model to hotels, nightlife, movies, music and now even dating (& dumping).  This model has been dramatically extended on the Web to everything from local repair people to attorneys and doctors.
• Reputation systems – eBay’s trust model is perhaps the most novel.  With most eBay transactions, an auction winner sends payment to a completely unknown seller when the auction completes.  The seller then ships the product to the winner.  There is no formal recourse if the product does not meet the buyer’s expectations or even to complain if the seller never ships the product at all.  Within eBay, there is a system of community reputation in which buyers rate sellers.  For a prospective buyer, a seller with a high reputation score has lots of satisfied customers and therefore can be trusted.

However, as web information continues to explode and search engines now provide results which include Twitter and Facebook, clearly a new trust model is needed.  Recently David Pogue, the respected New York Times columnist, was accused of a conflict of interest by a number of Twitter posters.  One such Twitter post was from a Twitter user with the name “John C. Dvorak”, which also happens to be the name of another well respected computer journalist.  David Pogue gave an interview about the incident and took John Dvorak to task for his Twitter posts.  Unfortunately, the Twitter poster was not the computer journalist John C. Dvorak but someone else with the same name.  The journalist actually posts under the Twitter name “TheRealDvorak” and had made no comment at all about Pogue.  In this case even Pogue, an experienced New Times Reporter, didn’t realize he had mistakenly assumed he knew who the post was from.

Twitter has responded to the growing problem of mistaken identity by providing a program which tries to verify the identity of some Twitter users.   Unfortunately, the program is limited to a very small number of celebrities, and given the rate at which Twitter is growing and the company’s limited resources, this problem will likely grow as more and more people believe what they read on Twitter.

Solving this problem is one of the great challenges which will require significant new innovations to solve.  If you can’t tell who’s who, or what’s what on the internet, its value as an information repository will start to diminish.

Author: Sheldon Laube, Chief Innovation Officer

Anyone on Linkedin needs to read this once a year to check and fix mistakes, and to help refocus maximizing one’s networking efforts.

December 01, 2009