RAA Group

A look ahead at Google Video and YouTube
1/25/2007 06:05:00 AM
Posted by Salar Kamangar, Vice President, Product Management

In November, we officially closed our acquisition of YouTube, and since then we’ve received a number of questions about what will happen next. The summary is that Google Video and YouTube will continue to play to their respective strengths. But here’s a bit more detail:

Google’s strength — and its history — is grounded in search and in innovating technologies to make more information more available and accessible. YouTube, meanwhile, excels at being a leading content destination with a dynamic community of users who create, watch and share videos worldwide.

Google search results already include links to content that’s hosted on YouTube. Starting today, YouTube video results will appear in the Google Video search index: when you click on YouTube thumbnails, you will be taken to YouTube.com to experience the videos. Over time, Google Video will become even more comprehensive as it evolves into a service where you can search for the world’s online video content, irrespective of where it may be hosted.

This is part of Google’s overall goal to give you the highest quality search results possible. For example, some users who do a Google search for Martin Luther King, Jr. may want to find websites about him. Others may want to see images of him. And others may want to watch video footage…

YouTube, as we’ve stated previously, will remain an independent subsidiary of Google, and will continue to operate separately. Google will support YouTube by providing access to search and monetization platforms and, when/where YouTube launches internationally, to international resources. YouTube co-founders Chad Hurley and Steve Chen and the rest of the YouTube team will continue to innovate exciting new ways for people to “broadcast themselves.”

Earlier this week, we announced one example of innovation in monetization and distribution with a new AdSense video test. We’ll be working with a wide set of content providers, grouping together high quality video content from providers with high quality ads and offering them as playlists which publishers can select from and display on their AdSense sites. (There’s more about the test on the AdSense blog.)

Today represents just the first step in our plan to bring you a comprehensive video search and content platform. We’ll provide ongoing updates as they unfold.

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Google’s Search options let you slice and dice your search results, explore your search and generate different views of your results page to more easily and quickly find what you need.

Watch Video:

Learn more:

http://www.google.com/support/websearch/bin/answer.py?answer=142143

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In Boosting Your Business, Jeff Zbar covers marketing, technology and small business strategies. Contact him at jeffzbar@gmail.com or (954) 346-4393.

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Hi,

We’d like to let you know about our new Terms of Service. As Twitter has evolved, we’ve gained a better understanding of how folks use the service. As a result, we’ve updated the Terms and we’re notifying account holders.

We’ve posted a brief overview on our company blog and you can read the Terms of Service online. If you haven’t been by in a while, we invite you to visit Twitter to see what else is new.

Overview: http://blog.twitter.com

Terms: http://www.twitter.com/tos

Twitter: http://www.twitter.com

These updates complement the spirit of Twitter. If the nature of our service changes, we’ll revisit the Terms as necessary. Comments are welcome, please find the “feedback” link on the Terms of Service page.

Thanks,

Biz Stone, Co-founder

Twitter, Inc.

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Friday, September 11, 2009, 10:40am EDT

South Florida Business Journal

Twitter on Thursday changed its user rules to allow advertising, taking a small step toward making money from its popular microblogging service.

Co-founder Biz Stone had said he was wary of alienating users with ads, but now Twitter has changed its terms of service to allow them.

“We leave the door open for advertising. We’d like to keep our options open, as we’ve said before,” Stone wrote on Twitter’s official blog.

Another change in the rules appears aimed at avoiding a controversy that Facebook stepped into earlier this year when it claimed ownership of its users’ data, and then quickly reversed that policy.

Twitter wrote on its blog that it “is allowed to use, copy, reproduce, process, adapt, modify, publish, transmit, display and distribute your tweets because that’s what we do. However, they are your tweets and they belong to you.”

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How to Dominate Your Market-
place Using Social Media
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Twitter can enhance your personal and professional lives, helping you connect more with friends and learn more from colleagues, customers and peers. But can you tweet to both crowds without getting in trouble or offending someone? Here are some good strategies to ensure a smart balance.

By C.G. Lynch

April 08, 2009 — CIO — Like it or not, the emergence of social networks, the proliferation of mobile devices and the ubiquity of the Web has blurred our personal and professional lives. This has been particularly true on Twitter, the social networking service where users share short messages with one another. More… from CIO.com – Business Technology Leadership click

www.cio.com/article/488776/Twitter_Tips_How_to_Safely_Blend_the_Personal_and_the_Professional?

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By Mel Luigs

It was just 10 years ago that the local Telephone Yellow Pages in every town was the first place every business put their advertising dollars.

For as little as $25 a year, a small business could be listed in this amazing reference book, which every consumer reached for first in locating the business services and products they needed. A consumer even had to call their local Better Business Bureau to get information, which took time and was very inconvenient for most individuals.

Many local businesses paid individuals to put circulars on windshields and door knobs in their targeted marketing area. This was the best and most effective method of mass merchandising. Many of you reading this, including myself, earned some great spending money in our teens this way.

Small businesses never thought about doing business outside a 10 mile radius from their shop or their small town. The “Mom and Pop” business was content to service the customers in their geographic area and did not conceive they could compete outside their market area for any number of reasons. Many small retail establishments were more interested in doing everything they could to use their City Council to keep Wal-Mart from entering their market. Small manufacturing companies were watching their product being produced in China and Mexico and not being able to compete with these new manufacturers.

(see complete article at MANTA)

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