WASHINGTON – In 2009, American participation in outdoor recreation was marked by encouraging growth in important segments of core outdoor activities, according to a new report, Outdoor Recreation Participation Top Line Report for 2010, released today by Outdoor Foundation.

The 2010 Topline Report details recent participation trends in outdoor recreation for Americans ages 6 and older and illustrates ongoing adjustments in American lifestyles brought about by the challenging economy and changing demographics.

Initial data from the study shows that general participation in “core” outdoor sports and activities increased 3.3 percent to 100.7 million participants. Cost-effective categories continued with strong increases. Those activities that can be “done in a day” and fit in with busy schedules continued to post increases in activity: camping, hiking, running and bicycling.

The economy in 2009 had a major impact on spending in sports, fitness and recreation. Only more than 4.5% percent of active participants said they had spent more than in 2008, with the biggest decreases coming from equipment and travel. However, looking forward to 2010, there are positive signs with significant numbers of respondents set to increase spending in those categories.

“We see the economy driving people back to nature. This has tremendous implications for health and wellness issues surrounding the sharp increases in childhood obesity,” said Christine Fanning, executive director of Outdoor Foundation. “Outdoor recreation is finally being recognized as part of the solution. Our position is that nature should be the first prescription.”

Overall activity levels illustrates that while 77 percent percent of Americans age 6 and older took part in at least one activity that left 64 million people who are inactive. Over 50 percent of Americans take part in no activities at all or are infrequent participants.

The study also shows that activities at school age have shown to be a major factor in determining future outdoor recreation participant levels. While three quarters of respondents took part in physical education at school, just over a third took part in outdoor activities. Physical education at school continues to be a pathway to an active adulthood.

With the vital outdoor recreational information detailed within the study, Outdoor Foundation provides youth organizations, public agencies, businesses and non-profits with insights needed to increase outdoor participation. Effective outreach programs and creative campaigns must be top priorities for every sector of society if we are to inspire and grow the next generation of outdoor enthusiasts.

“While it is certainly encouraging to see an increase in participation in some important recreation categories, more must be done to help youth reclaim, redefine and rediscover the outdoors,” continued Fanning, noting that it’s been four years since the Richard Louv’s seminal book “Last Child in the Woods” was published. “Our new program, Outdoor Nation, and our first Youth Summit in New York in June is a way for CEOs to start thinking about investing in the next generation of outdoor industry executives and launching programs to support youth in the outdoors.”

Outdoor Foundation’s 2010 Outdoor Recreation Participation Topline Report details Americans’ participation in outdoor activities from 2008 to 2009. The report is a high level overview of the foundation’s full participation report, which will be released later this year with expanded data and full analysis.

Outdoor Foundation’s Outdoor Recreation Participation Report is the only detailed study of its kind tracking American participation trends in outdoor recreation. The study is based on an on-line survey capturing responses from more than 40,000, Americans ages 6 and older and covers a variety of outdoor activities.

A copy of the 2010 Outdoor Recreation Participation Topline Report along with the 2009 Outdoor Recreation Participation Report can be downloaded by clicking here.

About Outdoor Foundation

Outdoor Foundation is a not-for-profit organization dedicated to inspiring and growing future generations of outdoor enthusiasts. Through research, convening and outreach and education programs, the foundation is working with partners to mobilize a major cultural shift that leads all American back to the great outdoors.

For more information about Outdoor Foundation, click here.

SOURCE: Outdoor Foundation press release

Interested in learning more?  

The Card Game Navigator

A list of resources from around the Web on the consumer credit industry, as selected by the personal finance columnist Ron Lieber.

Debit Cards

• Tips for Avoiding Overdraft and Bounced-Check Fees
• Federal Reserve
• Guide to Debit Card Rules
• U.S. PIRG
• Report on Debit Cards and Overdrafts
• Center for Responsible Lending
• Federal Joint Guidance on Overdraft Programs
• Federal Reserve, Feb. 2005 (pdf)
• Report on Disclosure Documents for Checking Account Customers
• General Accounting Office, Jan. 2008 (pdf)
• Proposal on Overdraft Fees
• Federal Reserve, Jan. 2009 (pdf)
• 2008 Study of Bank Overdraft Programs
• FDIC (pdf)

How Visa, Using Card Fees, Dominates a Market

By ANDREW MARTIN

When you sign for a debit card at a retailer, the store pays your bank more than twice as much as when you enter a PIN – a strategy Visa hatched decades ago.

January 4, 2010 Your MoneyNews

Card Fees Pit Retailers Against Banks

By ANDREW MARTIN

As the use of credit and debit cards has grown over the last decade, merchants argue that the attendant fees have sharply lifted the cost of doing business.

July 16, 2009businessNews

Video

Visa Reigns with Silent Tax

The growing use of debit cards has meant big profits for Visa, and there are concerns that the company’s market power has led to unnecessarily high fees to merchants.

Credit and debit cards have become a profitable machine for the financial services industry, sometimes at the expense of consumers who can least afford it. Even as Washington considers clamping down on deceptive practices, financial firms are finding new ways to generate revenue from their cards. Articles and multimedia offerings in this series, which is part of a joint reporting project with PBS “Frontline,” will examine the changing world of the consumer credit business.

The Card Game series is a joint reporting project with the PBS program “Frontline.” Watch the documentary that was broadcast Nov. 24 here: pbs.org/frontline/creditcards.

The Card Game series is a joint reporting project with the PBS program “Frontline.” Watch the documentary that was broadcast Nov. 24 here: pbs.org/frontline/creditcards.